Meme is the Word

The idea that the internet is a copy machine is perhaps best represented in the world of internet memes. Memes somehow manage to transcend social media barriers, making them a popular form of entertainment across all social media platforms.

Individual memes generally start small and then explode as more and more people take the original and give it their own spin. Many would think that memes are a part of society’s ‘lower’ or pop culture, but literally everyone makes, distributes and appreciates memes.  When thinking of ‘higher powers’ that use memes to communicate with their audience, the first thing that comes to mind is the NSW Police Force. Last year (2017), the Police Force’s Facebook page became renowned for sharing not important information that is vital to the safety of citizens, but memes. police gif.gif

In terms of both a marketing tool and a public relations tool, the Police Force’s use of memes was genius. The relatability and humour of the posts allowed engagement with a whole new audience who are typically stereotyped as ‘not interested’ in such affairs; Millennials.

Sadly, the NSW Police Force memes have since died off, but the success of memes in the ‘fight’ against crime, whether legitimate or not is undoubtable.

Catch ya on the flip side,

Jess x


3 thoughts on “Meme is the Word

  1. Hey Jess! Well done on your blog! I have read all of your posts and this one intrigues me most. I’m fascinated with the way you incorporate the idea that ‘memes transcend social media barriers’, I couldn’t agree with this statement even more. I believe the distraction of memes have made all social media users become all apart of this significant ‘memeplex’ and by this we all share mixed content and memes, making the digital network a lot more of a universal community.
    well done


  2. Hey Jess! I’m so glad someone included the NSW Police Force Meme Team in an article – agree with targeting millennials with their campaigns but also tend to think it’s applicable to everyone, and the meme format just ensures that hundreds of thousands more people see the intended message contained in the medium, rather than just a press release or sign by a highway.

    Check out this HuffPost article about the NSW Police if you’re keen – how the actual Facebook algorithm comes into play and a positive interaction with the police, which has become something of a pipe-dream for some people:

    Great work!


  3. Hi Jess, I think its really interesting to also ask why memes are so relatable. If I were to give an answer I think the Motherboard article provides some insight when it defines memes as ‘units used to distribute culture. This link between the popularity of memes and reflection of culture is really interesting.


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