The Novelty of News


With a serious change in the way we get our news comes a change in the sounds that alert us. This may sound trivial (and it kind of is), but as society moves towards a world where we get more and more of our news from social media platforms, the sounds that alert us of what is happening have gotten shorter and shorter.

The remix above shows the progression from lengthy, 30 second plus television news introduction to a 1 second tweet noise. What used to be recognisable and associated with the spreading of news (the tracks at the beginning of the audio) has been replaced by trivial sounds like a bird tweeting and a pop noise (the tracks at the end of the audio).

As the spreading of news has gotten quicker thanks to social media, so to has the notification sounds. Coincidence? I think not.

Catch ya on the flip side,

Jess x

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