Prototyping – Singles and Albums and Artists, Oh My!

For me, two of the hardest things for me to maintain whenever I start a new project, have always been time management and maintaining motivation. Looking into the future, it’s easy to say you can do something, but actually doing it is a whole other story. Unfortunately, this has kind of been the case with my Just Music blog.

Don’t get me wrong! I’m still writing and posting music related blogs, just not as regularly as I would like to be. And this entirely comes back to my time management skills and personal motivation. But I have thought about this a lot, and I have come up with some ways that I can rectify these (and some other minute) issues that I have encountered. I am also 100% open to suggestions, so if after reading this you think “Hey, I know how Jess can motivate herself”, PLEASE let me know.

The pile just keeps piling up

The problem with university is that, generally, subjects don’t really interact with each other. This means that more often than not, you end up with 3 assignments, 2 presentations and an exam all in the one week. Add writing weekly blog posts to the mix, and the pile of work seems to be never ending. Time management has never really been my strong suit, but it becomes increasingly obvious just how much I suck at it when weeks like this happen. In terms of Just Music, this has mainly affected my intention of posting weekly ‘New Music Friday’ posts. Restricting myself to  posting on a Friday was my first issue; assignments are always due at the end of the week, so if I’m not rushing to finish an assignment, I’m probably driving home, meaning I lose basically all of my Friday. This makes it really difficult to write a blog post about the new music that has come out that day, considering music is not released until at least midnight, sometimes even later. I’ve decided that in order to rectify this problem, I need to not restrict myself to posting on a Friday, and potentially open it up to posting anytime over the weekend. While not ideal in terms of getting content out as soon after a release as possible, it’s the only real way I can commit to weekly content with my current schedule. I think it’s easy to say that my plan for ‘New Music Friday’s’ was definitely a case of Fail Early, Fail Often, but now that I have identified this, I can work on figuring out a way that works best for me. This part of my process definitely involves a fair amount of breaking; I need to essentially break what I have already created, take out the aspects that worked, and put them back together in a way that works better than the original.

 

Motivation, where you at?

When it comes to projects, I am always either SUPER motivated or completely disinterested, there is no in between. Writing for Just Music, I have at times found myself with zero motivation to write a post, mainly when it comes to my ‘New Music Friday’ posts. Personally, I think this is because I am not always interested by the content that is released in a particular week. Some weeks, there is more new release music than others, this is just a fact. The issue arises when the new music isn’t by an artist that I usually listen to or of a genre that I like. This actually arises a few issues; it is a LOT easier to write a review of an artist if you have somewhat of a knowledge of their background, their audience and their older music and the same goes for genres. This isn’t really an issue that I can fix through feedback loops, it entirely comes back to me having inspiration and finding the motivation to actually write the posts. Another issue with this is the fact that the music industry is not regular; events such as festivals, concerts and interviews are not something that happen weekly or on a regular schedule. This makes it difficult to formulate a regular posting schedule, as I can’t always predict what content I am going to be able to write about in a particular week. Unfortunately, there isn’t really a way I can overcome this, I just have to try and stay on top of new content and write and publish posts as quickly as possible.

 

Engaging Engagement

You may not have realised, but I have also created an Instagram account to promote and direct traffic towards this blog. While the aesthetic of an Instagram account is incredibly pleasing, there a few issues when it comes to actually directing the traffic. It’s not possible to include links in an Instagram caption, which means that I have to then direct readers from the original post in the news feed to my actual profile, where the link is then in my bio. The problem with this is, people like to mindlessly double tap on Instagram posts, but very rarely do they actually go any further. To rectify this, I want to start posting more regularly so that my account becomes a regular presence in both my followers feeds and in the hashtags. Another issue I have encountered is that while I am getting a decent amount of likes, people aren’t actually following me. This also makes it difficult to use the Instagram Story feature, as I don’t actually have that big of a dedicated following who have access to what I post. Going forward with this in mind, I would like to focus more on the blog aspect of my DA, building that up and regularly creating content, before focusing too much on the social media presence. When I do eventually start to focus on the social media aspect, I will need to experiment with

It’s not all bad…

Despite the setbacks I have encountered, it’s not all bad news. Following my original pitch, I was approached by ‘Volume Media‘ and asked to review concerts and events. While I haven’t written any reviews yet, we have a few in the works and they will hopefully be coming soon!

So while there has been a little bit of a lull in content, I am working on breaking and remaking the way I produce content to better interact with my audience. Just Music isn’t going anywhere and the only way is up!

Catch ya on the flip side,

Jess x

2 thoughts on “Prototyping – Singles and Albums and Artists, Oh My!

  1. You’re not alone on the whole motivation front so don’t get too worried about that. I think your New music Friday Idea is great, I think typically Audiences respond better to consistent schedules and posts over having the posts straight away. Assuming your only insta is the one linked to this page, my only suggestion would be to create a separate Instagram dedicated entirely to music. keep the post small and limit them to one or two a week so you don’t overload yourself but if you do this you can spam posts with hashtags without sacrificing having to do it on your main Insta, your follower count won’t be as high but being able to freely utilise hashtags will generate allot of traffic. Your DA is great, keep consistent posts up and look into more ways to promote yourself easily and you’ll notice traffic increase.

    Like

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