Modern Media ‘Moguls’

In today’s society, it’s all about who you know, not what you know. And it is this which gives social media ‘influencers’ their power, whether they deserve it or not. 

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There’s no real requirements to being a ‘social media influencer’ but they all have one thing in common; they love to tell you that they are. But while they can generate a lot of criticism, there’s no use in denying that they have power, even if it is only in the social media world.

One of the major impacts that influencers have had on media is a change in the way that brands use media to advertise their product or service. A post made by an influencer on the platform of their choosing is highly likely to generate a lot more traffic towards a brand than an advertising slot in a legacy media channel. Because of this, brands also have the ability to analyse the success of their advertisements through an influencer in a way that just isn’t possible with legacy media.

Whether this change is for the better or worse isn’t exactly clear, but one thing’s for certain; social media influencers aren’t going anywhere.

Catch ya on the flip side,

Jess x

 

 

 

 

The Reality of the Remix

By definition, a remix is “a version of a musical recording produced by remixing”. But in reality, a remix can be a lot more than just a song. Some might even say that everything is a remixSure, this might be a bit of a bold statement, but it’s not such a silly one.

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The four main sources of ‘remixes’; movies, music, books and TV

Think about it. Today, almost every movie, TV show, song, book, pretty much anything you can think of, draws its inspiration from something that already exists within our society. Your favourite sci-fi movie would no doubt take themes and ideas from the likes of Star Trek, Star Wars and Doctor Who, and your romance novel follows a similar path as the likes of Romeo & Juliet and Pride & Prejudice.

Because of this, true originality can be hard to achieve, but that doesn’t mean that people shouldn’t create their own media and content. In fact, it means the exact opposite. Increasing fan bases and access to technology should be taking the advantage of having so much content available to them because of the internet and putting their own spin on it, essentially creating a remix.

It’s simply a reality that everything is remix in some way. We just need to embrace it.

Catch ya on the flip side,

Jess x

The Medium is the what?

The Medium is the Message. In the words of Marshall McLuhan, a message is “the change of scale or pace or pattern” and the medium is “any extension of ourselves”, but  how do they relate?

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In our ever-changing technological era, the focus is generally placed on the messages we receive from the media as a whole. Every day we take in new information and disperse our own interpretations of it. But the way in which we are presented this information is a lot more important than many would think.

Take Twitter for example. The online platform has over 330 million monthly users, approximately 1.8 billion less than Facebook. But why does Twitter have so many less? Twitter’s format attracts a different, smaller demographic than Facebook, primarily because of its short, straight-to-the-point way of communicating.

But what does this have to do with ‘the Medium is the Message’? The medium of Twitter dictates the way messages are portrayed on the platform. Everything from the character limit to the ability to add gifs to a ‘tweet’ appeals to a specific market, whom best use this particular medium to their advantage.  If it was freeform, allowing longer posts like Facebook, well, it wouldn’t be Twitter anymore would it? It would simply become lost amongst the thousands of other communication platforms across the internet.

To me, the medium in which we communicate our individual messages really is an extension of ourselves, even if sometimes we wish it wasn’t.

Catch ya on the flip side,

Jess x