The idea that the internet is a copy machine is perhaps best represented in the world of internet memes. Memes somehow manage to transcend social media barriers, making them a popular form of entertainment across all social media platforms.
Individual memes generally start small and then explode as more and more people take the original and give it their own spin. Many would think that memes are a part of society’s ‘lower’ or pop culture, but literally everyone makes, distributes and appreciates memes. When thinking of ‘higher powers’ that use memes to communicate with their audience, the first thing that comes to mind is the NSW Police Force. Last year (2017), the Police Force’s Facebook page became renowned for sharing not important information that is vital to the safety of citizens, but memes.
In terms of both a marketing tool and a public relations tool, the Police Force’s use of memes was genius. The relatability and humour of the posts allowed engagement with a whole new audience who are typically stereotyped as ‘not interested’ in such affairs; Millennials.
Sadly, the NSW Police Force memes have since died off, but the success of memes in the ‘fight’ against crime, whether legitimate or not is undoubtable.
Catch ya on the flip side,